Sustainable banking is the way forward

According to chief the executive officer of Alternative Bank of Switzerland (ABS), financial institutions worldwide must change their profit-mongering mindset. It is essential for them to replace the current principles with value-based banking practices in order to be able to contribute to the economy. Martin Rohner pointed out that the banks need to be brought back to their original economic purpose. The value-based approach removes profit from its first place, thus taking away the pressure of shareholders. Instead of striving for maximum profit, banks are to serve the community and the environment.

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