Sport Media Group PLC (UK) – Holding(s) in Company

Holding(s) in Company
Sport Media Group plc

TR-1(i): NOTIFICATION OF MAJOR INTERESTS IN SHARES

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

Sport Media Group plc

2. Reason for the notification:

An acquisition or disposal of voting rights

3. Full name of person(s) subject to the notification obligation:

Lloyds Banking Group plc

4. Full name of shareholder(s):

See Section 9

5. Date of the transaction (and date on which the threshold is crossed or reached if different) (v):

19 February 2010

6. Date on which issuer notified:

22 February 2010

7. Threshold(s) that is/are crossed or reached:

Direct/Indirect holdings reduced to below 14%

8. Notified details:

…….

A: Voting rights attached to shares

Class/type of shares if possible using the ISIN CODE Situation previous to the Triggering transaction (vi)
Number of shares Number of voting Rights (viii)
GB00B11FCP94 14,673,747 14,673,747

Resulting situation after the triggering transaction:

Class/type of shares if possible using the ISIN CODE Number of shares Number of voting rights (ix) % of voting rights
Direct Direct (x) Indirect (xi) Direct Indirect
9,052,273 9,052,273 4,721,474 9.158% 4.777%

B: Financial Instruments

Resulting situation after the triggering transaction (xii)

Type of financial instrument Expiration Date (xiii) Exercise/Conversion Period/ Date (xiv) Number of voting rights that may be acquired if the instrument is exercised/ converted. % of voting rights

Total (A+B)

Number of voting rights % of voting rights
13,773,747 13.935%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable:

13,356,588 shares (13.513%) are under the control of Scottish Widows Investment Partnership Ltd, a wholly owned subsidiary of Scottish Widows Group Ltd, a wholly owned subsidiary of Lloyds TSB Bank plc, a wholly owned subsidiary of Lloyds Banking Group plc (Direct/Indirect Interests).

Within these holdings, 7,673,990 shares (7.764%) are managed on behalf of Clerical Medial Managed Funds Limited, a wholly owned subsidiary of HBOS Financial Services Limited, a wholly owned subsidiary of HBOS Insurance & Investment Group Limited, a wholly owned subsidiary of HBOS plc, a wholly owned subsidiary of Lloyds TSB Bank plc, a wholly owned subsidiary of Lloyds Banking Group plc. These holdings are therefore disclosed as an overall Direct Interest.

10. Name of the proxy holder:

N/A

11. Number of voting rights proxy holder will cease to hold:

N/A

12. Date on which proxy holder will cease to hold voting rights:

N/A

13. Additional information:

Notification using the Total Voting Rights figure of 98,842,383

14. Contact name:

Matthew Wilson

15. Contact telephone number:

0113 235 7729

HUGIN /Source: Sport Media Group PLC /LSE: SPMG /ISIN: GB00B11FCP94

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