Porsche boosts deliveries in the first quarter by 21 per cent
The German sports cars from Zuffenhausen and Leipzig are very coveted in 2013 again: In the first three months, Porsche delivered 37,009 vehicles to customers the world over – an increase of 21.1 per cent compared to the same period of the prior year. In March, the sports car manufacturer achieved over 14,000 deliveries for the first time in its company history.
“The success of the first quarter encourages us to implement our Strategy 2018 systematically,” said Bernhard Maier, Member of the Executive Board Sales and Marketing of Dr. Ing. h.c. F. Porsche AG. “Our responses to the uncertainties on the market are products that induce great enthusiasm in customers, such as the new Panamera as well as a highly motivated workforce.”
Porsche registered a heightened customer interest in the rear-engine and mid-engine models on the Chinese market: one third more Boxster, Cayman and 911 vehicles were delivered in the first quarter of 2013. All in all, Porsche sold 8,844 cars in China during this period – an increase by one fourth in comparison to the first quarter of 2012.
At the end of the month, the new generation of the Panamera – with which Porsche launches the first plug-in hybrid worldwide in the luxury class – will have its world premiere at the Auto China in Shanghai, which opens on April 21, 2013.
The demand for the 911 continues unabated: from January through March, Porsche delivered 7,230 models of the sports car icon – an increase of 18.6 per cent compared to the first three months of the previous year. The Cayenne also continued to expand its market position: Around 20,000 vehicles of the sporty SUV have been handed over to customers so far this year.
PORSCHE AG Deliveries March January – March
2013 2012 Variance (%) 2013 2012 Variance (%)
World 14,494 12,094 19.8 37,009 30,553 21.1
Europe 5,325 5,214 2.1 11,498 11,105 3.5
Germany 2,159 1,632 32.3 4,795 3,870 23.9
America 4,124 2,850 44.7 11,183 8,336 34.2
USA 3,487 2,460 41.7 9,650 7,159 34.8
Asia-Pacific 5,045 4,030 25.2 14,328 11,112 28.9
China 3,032 2,572 17.9 8,844 7,121 24.2
Achim Schneider, photo Porsche