Letters to leaders – The Bank of Google

Solitaire Townsend wrote a lleter to Google. The reason for writing this letter is the fact that Google has already transformed advertising by combining elements of direct marketing and traditional newspaper ads. Google has fingers in green technology, biotech, holiday rental crowd-sourcing, online payment services, neighbour-to-neighbour car-sharing, and data extrapolation.
As it is quoted from the letter: "The rest of us want out of the banks and into Google Ventures, and we have the money to make it worth your while. Nearly 40% of UK households have an ISA, with over £220bn invested in the scheme since 1999." It is suggested that Google could officiate a "marriage" waiting to happen between crowd-funders and sustainable businesses.

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