IBC Informa Business Communication GmbH (DE) – 6th International Trade Fair and Science Forum for Automatic Identification –

6th International Trade Fair and Science Forum for Automatic Identification – EURO ID 2010 Early booking discount – a free ticket for the trade fair up to 26 February 2010

Auto ID is becoming a key competitive factor

6th International Trade Fair and Science Forum for Automatic Identification – EURO ID 2010

4-6 May 2010, EXPO XXI, Cologne, www.euro-id-messe.de

Cologne/Düsseldorf, 17 February 2010. The Cologne trade fair EURO ID 2010 (4-6 May 2010, Cologne, EXPO XXI) remains the only cross-sector European Auto ID fair and a central communication platform for the Auto ID market. The EURO ID 2010 spectrum covers optical identification techniques (bar codes, 2D codes, 3D codes), electronic identification techniques such as RFID, sensor technology and GPS, as well as software systems (middleware, ERP connections). In addition, related technologies such as IT security and telematics will be showcased, as well as service offers, training and consulting for the entire field of automatic identification.

Even small projects make sense

Auto ID projects do not always have to take place as part of some major development. Niche products and applications are also important. Whether to show in which specialised areas the Auto ID technology is already being used, or to find out which modules are available for setting up larger solutions and how from individual parts a complete chain can be established for the effective management of processes in industry, public authorities or health care.

Auto ID ensures transparency

Ralf Pfisterer, Product Marketing Manager for Industrial Identification at Balluff GmbH, Neuhausen auf den Fildern, believes Auto ID solutions make processes more transparent and understandable. Both are, from his perspective, necessary today to remain economically competitive. “So it’s a good thing that Auto ID technology is becoming ever more affordable because its use opens up new areas of applications that were previously simply out of the question due to their unfavourable cost-effectiveness ratio,” he says.

According to Pfisterer the Auto ID sector finds itself in a period of full-blown congestion in terms of application development. The opportunities to free up this congestion, especially against the background of a weakening economic crisis, are in his opinion not looking all that bad. “I view the economic crisis as a chance for established structures to be broken up and for new technology to be employed.

It would be good for all involved if as many projects as possible that have been put on hold over the last few months can now finally be implemented.” He believes that it is not at all a case of always realising huge high-end applications straight away. Far more interesting would be, in particular, the “simpler” applications because here it would be possible to show directly just how much more efficient processes run when they are equipped with RFID systems.

At EURO ID 2010 Balluff will be presenting a UHF reader with a robust metal housing for industrial application that displays status information via LEDs directly on the product housing. The company’s HF handheld device, also being presented in Cologne, is a hybrid system that combines RFID, bar code and WLAN in one device. Media down times are, therefore, a thing of the past. The hardware is complemented by project support from A to Z. This support ranges from the evaluation of the task, the selection of suitable RFID components and testing, right through to commissioning. For the user, this means: no experimentation.

European Auto ID Award

This year companies can once again submit applications for the “European Auto ID Award”, which will be conferred for the fifth time in 2010. Applications are being accepted in the categories “RFID”, “Bar Code” and “Innovative Company”. Once again, companies can this year also be nominated for an accolade. The award ceremony will be held in the context of the EURO ID 2010 trade fair.

Early booking discount

Trade visitors can obtain a free ticket for the trade fair up to 26 February 2010. The trade fair programme, general information for exhibitors, and information about the award, are available on the Internet at: http://www.euro-id-messe.de/ or directly from Stefanie Kluckhuhn at: stefanie.kluckhuhn@euroforum.com or +49 (0)211 9686 3754.

The trade fair is organised by IBC Informa Business Communication GmbH (previously: IBC EURO FORUM GmbH of the Informa Group). The Association of Automatic Identification, Data Collection and Mobile Data Communication (Industrieverband für Automatische Identifikation, Datenerfassung und Mobile Datenkommunikation AIM e.V.) is a supporting organisation.

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