Auro Jewels Boot Sketch

Not made for walking! U$3.1 million boots on display in Dubai

World’s most expensive footwear features 39,083 coloured diamonds,  comprising 1,527 carats

European diamond retailer to bring exquisite one-of-a-kind pieces including necklaces with sapphires, emeralds and rubies

The world’s most expensive pair of boots, featuring 1,527 carats of diamonds, is treading a path to the Middle East to wow visitors at the upcoming Dubai International Jewellery Week 2014, running from 3-6 December at Dubai World Trade Centre.

Presented by Auro Jewels, the European size 38 boots retail for US$3.1million (AED11.3million) and feature more than 39,000 fancy coloured diamonds. The one-off pair of boots will be on display at the region’s biggest jewellery event.

The dazzling footwear will sit alongside a one-of-a-kind sapphire and emerald front and back necklace, retailing for AED650,000, which was inspired by brides who desire more than just a necklace to wear on their special day. Wearers can combine the two necklaces together – adorning both front and back necklines – to make the ultimate statement of luxury.

An ‘invisible’ ruby necklace and earrings set worth a combined AED516,800 will also be on show at Dubai International Jewellery Week. Inspired by nature, the set is designed in a unique 3D effect to make the jewels appear even more beautiful when worn.  Finally, a new collection of diamond watches, created especially for the Dubai show will be revealed at the Auro Jewels stand (B4-30).

Auro Jewels Diamond Boots“The world’s most expensive boots have been designed with the Middle Eastern woman in mind,” said Ayesha Mehta, Co-founder of Auro Jewels. “The eventual owner will be someone who loves to stand out from a crowd and someone who adores, appreciates and values exclusive, rare and one-of-a-kind pieces.

With an established store in Dubai and a loyal customer base in the Middle East, Auro Jewels, powered by Elite Jewels, is taking part in Dubai International Jewellery Week for the first time as it prepares to open a new outlet in Jeddah’s Ana Ghair Mall in March 2015.

Mehta added: “Participating in Dubai International Jewellery Week is the ideal way to launch our regional expansion plans and we are bringing unique pieces to the event – including the launch of our new diamond watch collection – to impress visitors and potential customers.

Visitors to Dubai International Jewellery Week this year will have the chance to see an array of breath-taking jewellery and designs from around the world.

Australian South Sea Pearls will unveil a Freshwater Pink Rare Baroque Pearl set in rose gold and diamonds, Anatol from Greece will launch its Trigonometry Collection, inspired by everyday shapes and ancient trigonometric patterns as well as display a front and back necklace comprising 71 carats of diamonds and 38 carats of colour stones, and Bellissimo will reveal Sigismondo Capriotti’s new collection featuring delicious cupcakes and mignon pastries that embrace the tempting tones of coloured stones.

Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC, said: “This year’s line-up of leading regional and international brands reflects the event’s standing as a vital platform for the highly-lucrative global jewellery sector. Visitors will have the opportunity to buy some of the most beautiful, creative jewellery designs from around the world – in both the super-luxury and affordable brackets.”

The 19th edition of the Dubai International Jewellery Week features various daily seminars designed to give consumers and trade visitors valuable opportunities to learn all there is to know about diamonds and jewellery.

In-line with the event’s standing as a platform for global jewellery trade players to source new products from an array of international brands, the popular Hosted Buyer Programme also returns. This will see more than 100 top-level buyers from Russia and CIS countries, Turkey, Macedonia, KSA, Bahrain, Kuwait, Jordan and Qatar linking up with exhibitors of their choice for focused one-to-one appointments.

This year, Samsung is running an exclusive Dubai International Jewellery Week Photo Competition, encouraging visitors to find the Samsung promoters on the show floor and take a selfie with them for a chance to win a Samsung Galaxy Note 4. Two devices will be given away daily during the four-day show.

Running alongside the event is the sixth Jewellery Design Awards which recognise amateur and professional designers from across the world for excellence in jewellery design, innovation and creativity. The awards will see 10 winners crowned in ‘Emerging Designers’ and ‘Professional Group’ categories, including two new accolades for ‘Best Festive-Inspired Jewellery Design’ and ‘Best Futuristic Jewellery Design’. Open to UAE nationals only, the awards for ‘Best Emirati Jewellery Design’ in both categories are expected to be draw entries from established and emerging Emirati jewellery design artisans.

To register for Dubai International Jewellery Week or find out the latest show information, visit

About Dubai International Jewellery Week

The 19th edition of Dubai International Jewellery Week (DIJW) is being organised by Dubai World Trade Centre (DWTC) and is open to both general consumers and trade visitors

Last year’s event attracted more than 20,000 visitors

Dubai International Jewellery Week is organising the 6th  annual Jewellery Design Awards

Dubai Multi Commodities Centre (DMCC), GIA Middle East, Australian South Sea Pearls, the International Gemological Institute, Solitaire Gemmological Laboratories and the Rapaport Group will host daily seminars on the latest jewellery trends and jewellery care in the Middle East

About Dubai World Trade Centre (DWTC)

As the organiser of Dubai International Jewellery Week, Dubai World Trade Centre offers more than 35 years’ experience of delivering world-class events in the Middle East. Our team organises 20 of the region’s largest and most successful international and regional shows, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge.

In addition to providing an ideal platform for regional business development, our commitment to on-going innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, as well as delivering consistent satisfaction to exhibitors and visitors.

Sarah Brook / Katie Johnston, Total Communications Dubai also photos

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