ClickandBuy (DE) – ClickandBuy in Dialog with Its 13 Million Customers: the Start of Twitter and Facebook
ClickandBuy in Dialog with Its 13 Million Customers: the Start of Twitter and Facebook
For the start of the relaunch, ClickandBuy will be more emotional and more customer-oriented
London, 19 February 2010. ClickandBuy is streamlining its customer communication as part of the new brand identity. ClickandBuy is communicating with its more than 13 million end customers and more than 16,000 online retailers using the current “in” communication and marketing instruments Twitter and Facebook.
With this Web 2.0 step, the British Internet payment system is increasing its market presence and will further expand its coverage. New and existing customers should be exposed to the new face of ClickandBuy by means of this measure.
CMO Michael Grodd states the objectives of both communication channels: “It is necessary to quickly make the new brand identity known in the market and the communities and to continue to deepen existing trust in ClickandBuy.” Grodd continues by saying, “We are communicating the “new” ClickandBuy through all channels because the new brand identity is an important component of our growth story and a milestone for our expansion plans.”
The new communication channels of ClickandBuy – Facebook and Twitter:
ClickandBuy on Twitter in New Style:
ClickandBuy on Facebook in New Style:
ClickandBuy is one of the leading online payment systems. The system, which has been tested by TÜV and certified by McAfee, is already being used by more than 13 million people to pay for their purchases on the Internet. After doubling its turnover with retailers and end customers to 922 million euro (TTV) in 2008, the ClickandBuy group was able to break the billion euro barrier for the first time in 2009.
More than 16,000 online retailers use ClickandBuy for their e-commerce, online entertainment and paid content & services transactions, including Apple iTunes, Electronic Arts (EA), McAfee, Panda, T-Online Gamesload, Softwareload, Videoload, Musicload, Vodafone, Medion, Napster, AOL, Telefónica, Orange, Redcoon, notebooksbilliger.de, Meetic, Parship, AutoScout24, ADAC, RTL, Stiftung Warentest, Bild, Die Welt, Playboy.de, ftd.de, faz.net, Spiegel ONLINE, buch.de, Foto.com, Deutsche Börse Group, KPMG etc.
The online payment system that was founded in 1999 is operated by ClickandBuy International Ltd. in London. As an e-money institution licensed by the British Financial Services Authority (FSA) ClickandBuy offers its customers 50 national & international payment methods in 30 countries.