Al Rajhi Bank opens new banking portal with support from Thales and Backbase
Al Rajhi Bank has launched a new online banking portal to provide its customers with online self-service tools. The new internet banking platform is built using Backbase's Bank 2.0 Portal technology and implemented by Al Rajhi's IT department in partnership with Thales. Backbase allows the banking client to be in control of their portal and makes it possible for Al Rajhi customers to customize their banking interface to their personal needs and preferences. For the e-business side, Backbase allows for cross- and up-sell capabilities along with the ability to target relevant content and functionality to the right customer segments and individual customers.