DuPont Performance Materials (DPM) will take participants at K2016, the international plastics fair, on a journey through time this October.
Through its partnership with Swiss-based technology company, Kenzan, DuPont Performance Materials has created a 3D-modelled virtual reality experience to allow people to travel through the history of its extensive portfolio and travel into the future to see how DuPont’s advanced material solutions are shaping ideas for tomorrow. The time machine will take visitors on a transformational journey from 1910 until… 2050!
“Working with Kenzan on this revolutionary idea to bring the world of plastics and engineering to life with the virtual reality system was a thrilling journey in itself!” said Rudy van Engen, EMEA Business Director, DuPont Performance Materials.
“We envisioned an experience that allows the visitors to encounter our products in a simple and fun way. We look forward to sharing our time machine experience at K2016,” van Engen added.
The capacity to completely immerse oneself in a virtual world with no limits to the imagination is fast becoming the new way for people to understand, engage and consume content. The time machine is an entertaining and educational illustration of the evolution of DuPont’s product portfolio and a future which could become a reality.
DuPont Performance Materials sees this as an opportunity to demonstrate its array of products, design know-how and expertise within a wide range of industries, such as automotive, pharmaceutical, packaging, electrics and electronics.
Virtual reality systems are unique because the audience interacts with the environment. Kenzan is a leader in the field of 3D development and virtual reality, and is the winner of SIGGRAPH 2015 and Best Film at VR Summit 2016.
The company uses its unique expertise and latest technologies to launch virtual reality systems which create amazing experiences tailored to specific audiences.
“Working with DuPont on developing the time machine is a chance to use our passion for innovation with DuPont’s desire to tell its story.
We have managed to create something that captures the imagination and will fully captivate K show visitors into the world of DuPont,” said Pascal Montjovent, Director, Kenzan.
At DuPont, we have been pioneers giving shape to the plastics industry as we know it today. Join us at K2016! Learn how we will continue to shape the future of plastics. Better yet, come learn how we can partner with you to give shape to your wildest ideas!
K2016/ Düsseldorf, 19-26 October/ Hall 06, Stand 6C43
DuPont Performance Materials (DPM) DuPont Performance Materials (DPM) is a leading innovator of thermoplastics, elastomers, renewably-sourced polymers, high-performance parts and shapes, as well as resins that act as adhesives, sealants, and modifiers. DPM supports a globally linked network of regional application development experts who work with customers throughout the value chain to develop innovative solutions in automotive, packaging, construction, consumer goods, electrical/electronics and other industries. For additional information about DuPont Performance Materials, visit plastics.dupont.com.
DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit http://www.dupont.com.
Kenzan is a Swiss technology company, based in Geneva. It employs 36 experts to explore and develop customized attractions for all types of customers. It has explored the world of Virtual Reality (VR) for years, and devotes much of its R & D budget to adapt appropriately and media supports. It is working on its own IP, to create extraordinary experiences and stay ahead of a rapidly expanding field. This expertise earned them awards at both Los Angeles’ SIGGRAPH 2015 and the VR Hollywood Summit in 2016.
-Sandrine Gessier- logo Dupont